Since 2014, the Legado das Águas has been developing a Public Administration Support Program (AGP) in the municipalities of Juquiá, Miracatu and Tapiraí, in partnership with the Votorantim Institute and the National Bank for Social Development (BNDES). The program was divided into three phases: diagnosis, financial and fiscal viability and territorial planning.
Firstly, the management situation and the financial and fiscal visions of each of the municipalities were evaluated. As a result, an action plan was developed to increase revenues and decrease expenses, as well as promoting fund-raising projects. Secondly, the financial and fiscal viability of the project was evaluated. Officials from the three municipalities were trained and accompanied by a team from Instituto Áquila to enable them to assist in the implementation of the action plans developed in the first phase, as described above.
Finally, in the territorial planning phase, a Master Plan was prepared for Tapiraí and basic sanitation plans for Juquiá and Miracatu.
In Tapiraí, the registration of the number plates of all the official vehicles of the Tapiraí Municipality with the highway operator Artesp enabled it to obtain exemption from highway toll payments. This represented a gain for the municipality of approximately R $ 15 thousand per year;
In Juquiá, a review of the menu for school meals and measures to reduce waste resulted in a reduction of 25% in the cost of school meals per student while also diversifying the sources of protein and giving preference to the use of seasonal fruits.
In Tapiraí, the Rural Territorial Tax (ITR) was brought under the responsibility of the municipality. This generated a gain for the municipality of approximately R $ 40 thousand per year;
Since early 2017, the program has been supporting the development of an Integrated Regional Tourism Plan for Juquiá and Miracatu. The plan was completed in early 2018 and will provide a new way of strengthening local tourism networks.
The program also supported the structuring of Municipal Tourism Councils (COMTUR) in conjunction with government officials in these municipalities. The establishment of such councils is one of the requirements for a municipality to be granted the status of a Municipality of Interest for Tourism (MIT). This status enables it to receive state support and funding for investment in tourism. As a result of this initiative Tapiraí has already obtained such status.
Other highlights of the program were the provision of training courses and workshops for public administrators and local entrepreneurs held throughout 2017 and the preparation of a Tourist Attraction Inventory. This document contains information on the municipality’s attractions and infrastructure including: natural beauty spots, tourism facilities, availability of accommodation and restaurants and was validated by local council officials and entrepreneurs in the workshops.
The opportunities presented by the program for the three municipalities, both for municipal administrators and entrepreneurs, have contributed to building partnerships and developing regional tourism to support their municipal plans.
Click here to download information on the options for accommodation and restaurants in Juquiá, Miracatú and Tapiraí!
The Public Management Support Program has been developed over the last three years in the municipalities of Juquiá, Miracatú and Tapiraí. In 2017, the program worked on the preparation of a regional tourism plan that would be capable of formalizing and fostering these activities in the region. The focus of this phase was to improve the quality of services, infrastructure and organization of the sector, as well as to increase the attractiveness and competitiveness of tourism.
Some of the main topics worked on were: the search for mechanisms and sources of funding in the medium and long term for project financing; the training of public administrators and service providers; the mapping of the infrastructure required, identifying bottlenecks and barriers, in anticipation of the adoption of a model of shared management and flow monitoring; establishment of a strategic communication plan for the promotion of tourism in the region.
In the Vale do Ribeira region, where the Legado das Águas is located, there are many attractions for visitors, such as waterfalls, rivers suitable for water-sport activities, zip lines, fishing, trekking, cave visits and a rich variety of local handicrafts. There are also several quilombola communities in the surrounding area and, on the coast nearby, in the Lagamar region, there is a huge estuary, around which is an area considered to be the largest continuous stretch of Atlantic Forest in Brazil.
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